Today’s workforce expects your company to have a plan to impact society.

Are you ready?

You have a business to run. Let us focus on your social responsibility strategy. From identifying the best strategy that aligns with your brand to executing public events that reinforce your commitment to doing good, we have you covered.

Do Good.
Be Ready.

Lucky Forks is a social responsibility service that helps fast-growing companies prepare for the expectations of today’s quickly changing workforce. A company’s social impact strategy is more than an annual donation to a charity or occasional volunteer effort. It is an ongoing program that is one of the core pillars of your company’s values and culture. At Lucky Forks, we craft your strategy based on where your company is in the social impact process. From full strategy development to one time public events, we have services to fit every need.

Lucky Forks helps you...


Adapt to new workforce expectations
9 out of 10 Millennials and Gen-Z expect the company they work for to have a social and environmental strategy.
 
Recruit the best talent
 
The best talent now looks beyond free lunches and foosball to working for a company that is contributing to something bigger and with meaning.
 
Retain good employees
 
A sense of purpose beyond profitability is the number one thing that keeps an employee at a company 5 years or more.
 
Increase brand loyalty
 
Almost 90% of consumers today buy from socially responsible brands and almost 1/3 expect to spend more in the coming year.

The Lucky Forks Approach


Every service we provide is built upon 7 foundational pillars. These pillars function as accountability measures that ensures any policy, program, or event we design maximizes your potential for impact. Below is a brief description of each pillar to provide a better understanding of how robust our approach is to your business. From our core pillars, we explore different service options and the energy investment each option requires.

 


Don’t underestimate the power of business in the world or your role in it. In the past, government or other organizations set the tone for the society and social good. Now business has come into its own and has the power to shape the debate over what matters. So, in a sense, what is good for business is good for the world. Small shifts in business ripples throughout society—for good or bad.

When designing your social impact plan, it is important to determine the “why” of your social responsibility program. Social impact behavior in business starts with an awareness of who you are and what you believe as an organization. Remember, the social impact initiatives you adopt must match up with your company’s culture and core values. If they don’t, there will be a disconnect, and your customers and employees will notice. Once everyone shares the same purpose and vision, then you can move on to establishing clear impact goals. When making these goals, focus on the following three areas: Impact on Society, Employees, and Business.

Our approach outlines clear, measurable social, employee, and business impact goals for every service we provide.

More than the occasional volunteer effort, high-impact social impact strategies include incentives, programs, events, and policies that create a values-driven culture of purpose, health, and well-being in your organization.

The design of your program largely depends upon the extent of your investment. Designing a single event requires different levels of planning than a year-long strategy. Regardless of your investment, anything we design will leverage your company’s resources to offer a wide variety of ways for your employees to serve. Given that employees are at different stages of life and career, they will need diverse opportunities that meet them where they are.

Peter Drucker—an Austrian-born American management consultant, educator, and author who is labeled as “the man who invented management” by BusinessWeek magazine—once said, “Culture eats strategy for breakfast.” Don’t get us wrong, our team believes in the value of having a solid strategy. However, while it is tempting for leadership to focus a majority of its time on the right strategy to drive profitability, statistics show that organizations that focus on culture outperform those who focus solely on strategy.

Effective social impact strategies rely upon vocal and continual support from leadership and key stakeholders at all levels who promote and advance the social impact strategies’ vision, goal, and plan. Without the vocal support and active involvement of leadership, an organization cannot cultivate a values-driven culture.

While social impact strategies should allow employees to choose the organization and way to serve as part of its program, it is important for the organization to have strategic, high-impact partnerships, either internally-driven or externally-driven, that are in line with their vision, values, and skill-sets. Any partnership an organization decides to form should be rooted in a long-term commitment to the nonprofit organization and collaborative relationships with any government, private, and nonprofit partners needed to achieve shared goals.

Companies can choose to partner directly with an nonprofit, collaborating together to make a social impact strategy. Or, companies can choose to partner with a key customer or stakeholder, enhancing the work they are currently doing and strengthening the relationship between your company and your customer.

Studies out of Boston College Center for Corporate Citizenship and IO Sustainability and the Social Innovation Lab out of Babson College show that of the companies that have Social Impact Plans, more than 90% reported improved employee engagement and reduced turnover as much as 50%. The more enthusiasm, support, and participation employees have, the better their engagement in the vision and values of your organization.

Our approach to employee engagement is dispersed throughout the plan, design, leadership, and partnership pillars. Through our process, you will see that there is a direct correlation between investing in social impact plans and improving your company’s productivity and profitability.

High-performing social impact plans measure the degree to which they are accomplishing their goals to bring about social, employee, and business impact. During our process, we will gather data from all participants to determine the impact and outcomes. Data includes approaches that quantify the efforts of your company and illustrates the social, employee, and business ROI produced by your social impact plan.

We will be gathering all necessary data during the execution stage and presenting our findings to you on a regular basis. These findings, along with personal stories and testimonies, will shape the message we communicate to your key stakeholders.

It is important to celebrate what you measure. Customers and employees not only care about what you do but also how what you did changed the world. We make it easy to tell your story in authentic ways on multiple platforms to separate the voice of your company from the rest of the noise. With customers facing over 5,000 advertisements in a single day, finding and celebrating your socially responsible voice is a game-changer.

The Four-Pronged Process


  • FIT

    We identify the alignment of your social impact strategy to your business.

    Lucky Forks helps you understand the way the market, key leaders, employees, and customers perceive your company. We identify their expectations and attitudes for your social impact strategy, interests in causes and partnerships, and fit between the social impact strategy and goals leadership has set for the company.

  • DESIGN

    We partner with key HR stakeholders or your designated Social Impact Team to design the appropriate strategy for your business.

    Lucky Forks utilizes our proprietary Seven Pillars approach, case studies from other companies’ social responsibility programs, and cross-functional collaborative meetings to design the specific types of events, policies, and programs that will increase the company’s market positioning. This approach will result in better recruitment, retention, and revenue generation.

  • EXECUTE

    We lead the communication, strategy implementation, and management of your social impact plan.

    Not only will we ensure the strategy is executed according to design, we want the impact of our involvement to extend beyond our time together. Often, there is a gap between vision and long-term execution. Lucky Forks helps to “mind the gap” by creating a high invitation, high challenge culture with the Social Impact Team or key HR decision-maker. This ensures that the social impact plan’s lifespan expands beyond the involvement of Lucky Forks, by empowering key leaders to own the ongoing execution of the social impact plan.

  • CONNECT

    We ensure that we message your impact story in an authentic way.

    We know how important it is to authentically tell the story of your company’s social impact results to key stakeholders. Due to the FIT portion of your social impact plan, the results we measure and story we tell will resonate with new markets, and current and future employees and customers.

Meet our Team and Advisors


GiveMe5 Challenge


What our social impact innovators are saying


  • “Social purpose is more than just words. It’s about how a brand innovates in meaningful ways to make lives better. It’s ideas and actions. It’s initiative and participation. But everything has to be measurable and accountable in order to drive meaningful social impact in a way that also strengthen the brand in the consumer’s mind.”
    Bessie Lee, Founder at WithinLink
  • “As CEO of Transparent Partners, I see first hand how my employees and peers are pursuing their passions around improving the human condition through proactive education, community involvement and unique health related experiences. Additionally, as the vice-Chairman of the Board of Directors of the American Brain Tumor Association, and 8-year survivor of a Brain Tumor, I feel humbled by the support from my company and peers who embrace the values of their organizational cultures to support an under-represented cause.”
    Brandon Starkoff CEO of Transparent Partners
  • “God’s Love relies on the strengths and resources of the private and public sectors to support our critical and life-affirming work for our neighbors living with severe and chronic illness,” says Steven Marion, Director of Volunteer Services & Special Events. “It’s an honor to work with 750 corporate and community volunteer groups each year to help us achieve our urgent mission. It is because of these partnerships and incredible volunteers that we can accomplish so much for so many of our most vulnerable neighbors.”
    Steve Marion, Director of Volunteer Services & Special Events at God's Love We Deliver
  • “Being a part of social change is deeper than just doing something for your brand image, it leaves a lasting impression on all people and community involved. Social change encompasses a company’s beliefs and purpose and directly links it with its consumers and own employees’ unique personal interests, so they can not only feel connected but also drive a meaningful change together for a common good with shared positive experiences. This is the true connection. I’m proud to be part of a company that gives its employees the opportunity to act on social impact in a way that deepens their relationship with the local communities they thrive in and with a company that embraces its employees’ personal values.”
    Evan Rutchik, Chief Revenue Officer, USA at Ogury
  • “It’s an honor to engage with some of our most active, generous, and impassioned donors on a daily basis. I get a thrill knowing that these donors are connecting to teachers and classrooms on DonorsChoose.org, and showing their support through their donations as well as their words of encouragement on each teacher’s project. It’s through these personal connections that we’re able to bring so many resources to public school classrooms across the nation.”
    Andie Safon, Manager, Donor Relationships at DonorsChoose.org
  • “One of LiveIntent’s core values is to Put People First. Change in advertising and marketing technology is a constant: new initiatives, new products, new rules to the ecosystem, and we’ve learned to become experts in handling change. This skill has extended to our culture, where we are committed to social change and evolving our operations for the better. Over the past few months alone, we have held internal events sponsored by our women’s group, introduced a diversity and inclusion group to the company, and our recruiting and retention efforts remain focused on creating a welcoming and fair environment for all employees. We continue to execute against what’s best for our customers, including Publishers whose journalism provides an important resource to our society. We care about the quality of our work, we care about helping our peers succeed, we care about being a good workplace role model, and we care about helping our clients thrive in a changing environment.”
    Lauren Zion, VP, Revenue Operations at LiveIntent
  • “You don’t have to be a senior leader to drive social impact within your organization. Ideas that come from team members that are in the trenches of the daily operation often resonate the most because these people have a deep understanding of what makes their colleagues tick. Speak up when you’re the minority at the table and listen when you’re in the majority.”“You don’t have to be a senior leader to drive social impact within your organization. Ideas that come from team members that are in the trenches of the daily operation often resonate the most because these people have a deep understanding of what makes their colleagues tick. Speak up when you’re the minority at the table and listen when you’re in the majority.”
    Meg Runeari, Global SVP, Ad Operations at Teads
  • “It is incredible to see our partners not just donating socks, but actually sitting down with our neighbors and getting to know them on a human level. With our partners, companies are not just opening their hearts, but their homes to share a meal together with our neighbors in their office headquarters. The best thing we can give to our neighbors is humanity and dignity, and we do this through shared meals together. We are so grateful for our partners who have opened their homes to their neighbors.”
    Adina Lichtman, Founder at Knock Knock Give a Sock
  • “Today’s consumers are putting their money where their values are. They buy from, work for, and invest in companies with a purpose. Nearly 70% of consumers aren’t aware of brands’ cause efforts, and stories about their making a positive impact on the world are still relatively rare. At WarnerMedia Impact we believe if you’re changing the world – the world should know it.”
    Mary Sculley, VP of Client Strategy at WarnerMedia Impact

We are hiring!


Do you have a desire to better organizations and the world around you? You may be perfect to join our team!

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